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Welcome to Armadillo

Marketing & Public Relations Consulting Group

Armadillo Consulting Group is a business consulting firm headquartered in the UK with a global network of affiliates. We support our clients in making decisive improvements in their direction, performance and profitability.

Effectively communicating with all target audiences - be they customers, suppliers, Governments, shareholders or employees - is fundamental to the sustainable success of any organisation. At Armadillo Consulting Group, we support our clients in achieving this critical objective.

How can we help you? If you are open to positive change, are prepared to challenge the status quo and want to move forward, then please click on the CONTACT US icon providing us with your name and a contact number. A good starting point is an informal discussion.


Business Matters

CEOs Loose the High Ground

Findings from a recent Edelman survey (The Edelman Trust Barometer) in the UK have suggested that trust in CEOs has plummeted as the public is increasingly looking to less senior figures as spokespeople for their organisation. Incredibly, the CEO has now become one of the most distrusted authority figures with a nine percentage point drop year on year. This situation has largely been driven by the adverse media reporting of excessive salary increases for the top tier of management and the awarding of huge bonuses.

Many in the communications industry find the figures unsurprising in light of the current economic situation, rising unemployment and the increasing impact of social media. Given that the public strongly believes that companies place profits ahead of everything else, this situation is not going to change any time soon, particularly when there appears little sign of a sustained global economic improvement.

Rather than looking at this situation as a problem, however, it should be seen an opportunity. Economies needs big business but it is widely believed by many commentators that private sector growth in the medium-term will be the ultimate solution to economic recovery. By creating increased employment opportunities and market growth, the CEOs who are better advised and can openly demonstrate a greater level of empathy with society as a whole, will take the place of those leaders who appear blind to society's concerns.

People expect businesses to do much more than create jobs and make money. They also want, and expect without compromise, companies to act more ethically, management to treat employees as they themselves would want to be treated, and play a much greater role helping the local communities in which they operate.

Social media will play a key role in the communications process so the new generation of CEOs will need to very savvy with regard to how they promote their organisations and themselves in the public domain, at the same time improving shareholder value.

Lloyd Mullenger
Senior Partner


Digital Immigrants, Digital Natives and Social Media

Few people today doubt the reach of social media. The growth over the last few years of networks such as Facebook, Twitter, Bebo and others has been unprecedented. Yet, for many senior managers, company directors and senior partners of service firms, social media is still unchartered territory. Defined as a means by which people discover, read and share news, information and content, there remains a general mistrust of these social networks in the business setting.

The main stumbling block appears to be simply one of ignorance. Whilst the majority of today’s management over the age of forty have embraced many aspects of the new technologies, they did not grow up in the digital era and Web 2.0 as their younger subordinates have done.

The terms, Digital Immigrant and Digital Native first appeared more than ten years ago. The majority of senior management today fall into the category of Digital Immigrant, those who learned about the new technologies, not learned with these technologies as the young Digital Natives have done. The resulting differences between the two groups have changed the employment landscape so emphatically that traditional forms of management are no longer applicable.

With the advent of social media, communities are being built differently and are designed with individual relationships rather than a formal structure, providing the glue which holds them together. According to David Dumeresque, a partner with London-based search consultants Tyzack Partners, social media fora, whereby communities of interest are paramount and where there is a real sense of freedom with few boundaries, are attractive to this new generation of employee whereas much of the traditional structure associated with work has managed to disengage them. Tyzack’s research involving senior management and captains of industry has indicated that Digital Natives see the world in a very different way to even those who are less than 10 years older than them. They also share information in a completely different manner.

The generation which has grown up with Facebook is used to receiving information really fast, it shares information horizontally and finds it difficult to see the value in the imposition of hierarchy. As they enter the workplace now and over the coming three to five years, their expectations of the working environment and their reaction to it will force managers to re-evaluate the traditional hierarchical management systems and find new, collaborative methods of working. It may pose significant strain on middle managers whose historic role as a conduit of information, both downwards and upwards, since management methods will have to be completely re-evaluated given the speed at which information can now be disseminated throughout an organisation, and people’s expectations.

For further information relating to this paper, please contact Lloyd Mullenger or Janine Wood via the “Contact Us” icon on the Home page of this website.


Relevant and Interesting Thought Pieces

Do you have any thought pieces that are relevant to today's business, or news and trends that are relevant to business management? If so, drop us a line with your comments. Your views could be posted on our website under this "Business Matters" section.

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